Reporter Yang Jingling of our newspaper 

Lead: In the era of the economy of appearance, attract customers with packaging innovation first, and then retain them with excellent efficacy. 

The trend of the beauty economy has been blowing for a long time, which not only demonstrates the consumer view of "beauty is justice" but also implies huge market opportunities and potential. With the acceleration of people's life pace, in scenarios such as business trips, travel, and going out, consumers simplify their skincare routines to cope with being out, focusing more on the convenience of products. On the other hand, people are also focusing on the efficient use of cosmetics products, cleanliness, and hygiene, thus promoting the "small packaging economy" and "laziness economy" to become popular market trends.

How to stand out among many excellent products? Product innovation is the fundamental. The product function that hits the consumer pain point, the novel and unique product design, the convenient and convenient packaging characteristics, these are all the powerful factors that attract consumers. Wan Ying, which has both soft and hard power, has always spoken with product quality. The enterprise not only has a first-class R&D team and advanced machine equipment, but also has a high value-added single category, and can also develop a wide variety of products, respond to diversified product needs, and provide a one-stop service system such as professional OEM/ODM.

Take the latest launched capsule hair essence from Wan Ying as an example, which is a no-wash hair care product that can soothe the "little emotions" of your hair and bring a light and fluffy experience. The product is rich in multiple plant extracts that nourish deeply into the hair core, smooth frizz, repair hair strands, and nourish conveniently without greasiness. Among them, the vitamins ACE, B in the product can repair damaged hair quality, strengthen hair strands, moisturize and lock water for a long time, and improve dull and dry hair quality; Moroccan argan oil and jojoba oil can nourish and protect, and increase hair glossiness; jojoba oil can make hair moist and moisturized. In addition to the eye-catching functional ingredients, the innovative capsule packaging design is also a major highlight of this product.

In recent years, small packaged cosmetics, characterized by their cuteness, fun, and convenience, have gained favor among young consumers, becoming a powerful tool for attracting traffic to both online and offline stores. Due to their cost-effective nature and the convenient and hygienic nature of the packaging, small packaged cosmetics seem to be gradually "promoting" themselves, becoming a new focus of the appearance economy. The above-mentioned no-wash capsule hair essence not only hits the spot for consumers' no-wash hair care needs under the "laziness economy" but also the unique single-use capsule packaging aligns with the curiosity and adventurous shopping psychology of young consumers under the "small packaging economy".

It is precisely because of the market potential of small packaging cosmetics that Wan Ying has actively laid out the market for a variety of new packaging products. In addition to increasing the production of small packaging cosmetics such as single-use, blister, capsule, ampoule, and irregular trial packaging, Wan Ying has also made great achievements in the field of dry and wet separation masks.

It is understood that the dry and wet separation mask, also known as the liquid mask separation type mask, maintains the purity and freshness of the mask to a large extent through dry and wet separation. The concept of "mask liquid separation" masks originated in Korea, and is a solution adopted to maintain the stability of the essence liquid that adds certain easily oxidized active ingredients. Whether it is a traditional cotton mask, a non-woven fabric type mask, a bio-fiber or even a silk fiber material mask, long-term soaking of the mask will release a small amount of chemical components. The dry and wet separation mask "unlocks" the soaking before use, preventing the release of chemical components in the mask paper, thus maintaining the activity of the essence and ensuring the purity and performance of the essence.

And Wan Ying's "Skin-Deep Essence Infused Repair Mask" is a new product representative work launched under this research and development concept. This mask adopts the product design of liquid film separation, which separates the film material and the repair essence liquid, keeping the essence liquid stable and fresh to the maximum extent, while avoiding the risk of long-term soaking of the film material. The essence ingredients in the mask have a variety of effects, such as gentle nourishment, intensive water locking, soothing repair, etc., and it is a "whole-body" mask.

Nowadays, people's requirements for skincare products are getting higher and higher, not only pursuing effectiveness but also paying more attention to safety. The concept of separating the essence from the liquid is bound to become a major trend in the next generation of masks and skincare, because fresh is more reassuring.

Foshan Wanying Cosmetics Co., Ltd., established in 1991, was one of the first companies to obtain production and health permits after the implementation of the permit system for cosmetics in China. Wanying has been dedicated to the research and development of high-quality skin care products for 31 years and is a well-known OEM/ODM enterprise that integrates R&D, design, and manufacturing. For more than 30 years, Wanying has always been committed to pouring heart and soul into R&D, accumulating dozens of patents, more than 20,000 formulations, and 150 new products in 2021. Wanying's quality assurance system and testing facilities are complete and have obtained the certification of National High-tech Enterprises.

Wanying has a modern garden-style factory covering an area of 21,000 square meters and a building area of 40,000 square meters, including a 16,000-square-meter 100,000-level purification area. It has four major R&D bases, equipped with industry-leading professional skin care experts, doctors, and continues to develop new R&D products and gradually apply for exclusive patents for skin care raw materials.

At present, Wanying has a GMPC standard factory, fully automatic mask production equipment, a batch of advanced vacuum emulsifiers from Japan's Meizhe and domestic, and has 36 production lines, using advanced production equipment such as fully automatic filling machines and cap screwing machines. Upgrading new hardware equipment and software control systems, adding new emulsifiers and 42 5-ton automatic storage tanks. In terms of the company's production capacity, Wanying's current daily production capacity of masks is 4.5 million pieces, the daily production capacity of soft tubes is 280,000 pieces, and the daily production capacity of various single bottles products is 1.9 million bottles (pieces). Wanying's forward-looking market forecasting ability and strong R&D and production capabilities will ensure the quality of the brand's products and add color to the brand.