Reporter Wu Ruoyu from our newspaper

In the post-pandemic era, "wearing masks" has become a norm in people's lives, but the skin problems brought by wearing masks have been neglected by many consumers. It is reported that long-term wearing of masks can easily lead to facial redness, itching, facial allergies, and so on. In addition, some skin is exposed to the outside, and if not protected, long-term exposure to outdoor ultraviolet rays may also cause skin problems such as melasma and sunspots. Therefore, more and more consumers are beginning to pay attention to skin health and use targeted repair products to improve the "mask face" problem.

Especially in summer, consumers are increasingly inclined to use sunscreens with skin care effects, and the penetration rate of multi-effect and composite sunscreens is increasing year by year. According to BEBD data, the consumer attention to "sun protection + moisturizing" is as high as 29.2%, ranking first. Therefore, the star brand of Collagen Care under Wanying, Antfei, launched new products with the starting point of "Healthy Skin Care in the Post-Pandemic Era", aiming to provide consumers with a scientific skin care plan for the sun protection season.

It is learned that AFREES was founded in 2010, with collagen extracted from牛 bones as the core of its effectiveness. Among them, AFREES originated from the English "AFREE" (free and easy), symbolizing the brand concept of "do what you love, be young and good". AFREES has a complete range of products, covering the full range of products from head to toe, and many products have obtained national technical development patents. Among them, the AFREES bone collagen series is the scientific research achievement of Wan Ying Company's focus on bone collagen for 30 years, and the launched AFREES whitening and softening hand cream, AFREES hand and foot body care series have been market tested for many years and finally recognized by consumers as classic products.

This year, to prepare for the sun protection season, in addition to the optimization and upgrading of classic bestsellers, Antfeier has also launched new products such as Antfeier Sun Protection Pure Brightness White Lotion, Antfeier Collagen Moisturizing Mask, and Antfeier Collagen Whitening Firming Mask to meet the consumers' subdivided sun protection care needs.

据蒽菲品牌负责人介绍，新品“蒽菲防晒臻亮透白乳”是一款高倍防晒、防水防汗、质地轻盈，可快速成膜的防晒产品。产品内含UV防护复合配方，可以通过均匀调配UVA/UVB过滤因子及抗光反射元素，实现高倍防护肌肤，且产品宣称SPF数值为50+，防晒时长可达12.5小时（SPF50= 15*50约750分钟）；宣称PA+++具有6倍抵御力，可长效阻隔98%UVA。值得注意的是，产品还富含熊果苷美白成分，能够从源头阻断黑色素，减少黑色素的生成，在防护肌肤晒伤晒黑的基础上，兼具美白功效。

同时，针对不同场景需求，蒽菲还特别推出了蒽菲骨胶原弹润保湿面膜、蒽菲骨胶原美白紧致面膜，希望以此达到边防边养的双重效果，打出防晒护肤的“组合拳”。蒽菲骨胶原美白紧致面膜蕴含了骨胶原营养成分和DPHP保湿紧致精华，能够深层渗透肌底，让肌肤吸收养分，令其紧致润滑，晶莹透亮。面膜还特别添加了“三重蛋白营养成分”，即水解植物蛋白 +水解弹性蛋白+水解骨胶原蛋白小分子成分，具有超强补水，修护干皮肌肤的功效。

蒽菲骨胶原美白紧致面膜则内含骨胶原活性成分、DPHP保湿紧致精华，可以帮助肌肤抗氧化、抗衰老。并且面膜液中丰富的海藻糖+烟酰胺美白滋养精华，能够提亮肤色，改善皮肤暗哑无光的状态，重现净亮润滑的健康肤色，还原肌肤理想状态时的盈润和弹性。

此外，为了符合消费者不断进阶的护肤需求，今年蒽菲还对经典产品进行升级换代。蒽菲美白嫩肤护手霜是一款拥有美白特证的产品（国妆特证：G20152748），它特含骨胶原成分与烟酰胺美白成分，质地清润易吸收，能够在美白手部肌肤的同时，令手部肌肤水嫩白皙。此次优化是利用现代化提炼技术，结合酶水解技术萃取，精炼胶原蛋白，在亲肤性、吸收度、营养补充三大方面进行升级，令肌肤呈现水、润、弹、滑的美肌状态。

It is also worth noting that the Antfei series of professional care products for the hands and feet, which include the Antfei Collagen Hand and Foot Lotion, the Antfei Collagen Foot Lotion, the Antfei Collagen裂纹 Cream, and the Antfei Collagen Purifying Moisturizing Body Lotion. These products contain effective ingredients such as collagen, hyaluronic acid, vitamin E, and allantoin, which are moisturizing and nourishing. They also contain a unique patent technology extracted from donkey-hide gelatin collagen components [Patent No.: ZL 2008 1 0097284.5], which effectively moisturizes and nourishes the skin, relieves dry and itchy skin, and prevents cracking and cracking. According to the person in charge of the Antfei brand, after clinical verification at the Chinese-Japanese Friendship Hospital and the General Hospital of the Chinese People's Armed Police Force, the total effective rate of the above products is as high as more than 92%.

At the channel end, Antfei focuses on the top hundred chains and large KA as its main base, and carries out promotional activities such as "Carnival Stocking Festival", "Golden Week Flash Sale" and "Double 11 Big Sale" irregularly in various offline stores, providing customers with better "after-sales" service; in terms of publicity, Antfei fully supports the design of promotional materials for various channels; and strengthens the improvement and training of the terminal sales team to promote the new products of the brand.

How to continuously provide consumers with more advanced skin care solutions, Antfei believes that a strong R&D and production capability is the confidence of brand development and innovation. It is reported that Wan Ying, established in 1991, is an OEM/ODM enterprise integrating R&D, design, and manufacturing. Wan Ying has a total area of 21,000 square meters and a construction area of 40,000 square meters, including a 100,000-level purification area and a modern garden-style factory of 16,000 square meters.

Today, with its strong R&D capabilities, manufacturing strength, and the attitude of striving for excellence, Antfei has completed the accumulation from 0 to 1 and has entered a new era of development. At present, Antfei is constantly breaking the "boundaries" of collagen skincare through scientific and technological innovation, exploring the new height of Chinese collagen skincare, and carrying the flag of the rise of domestic brands.