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The era of age-specific skincare, Antfei enters the blue ocean market of children's wash and care.
Unlike the red ocean competition in the adult skincare track, the infant and child wash and care market is still a blue ocean with great development potential. Newcomers who are good at observing new consumption and new demands often redefine the infant and child wash and care by entering the market...
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Treading on the windfall of small packaging cosmetics, Wan Ying's self-innovation and evolution.
Lead: In the era of the economy of appearance, attract customers with packaging innovation first, and then retain them with excellent efficacy. ...
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The new era of care and protection, how does Antfei run ahead of the sunscreen market?
Lead: "Whitening+Skin Care" type sunscreens new growth opportunity. Re...
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"Combination punch" takes effect in the post-pandemic era, and the new sun protection product from Antif is launched!
In the post-pandemic era, "wearing masks" has become a norm in people's lives, but the skin problems brought by wearing masks have been neglected by many consumers. It is reported that long-term wearing of masks can easily lead to facial redness, itching, facial allergies, and so on. In ad...
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Leading product innovation, how Wan Ying captures the new wind in the cosmetics market
With the continuous upgrading of consumer demand and the acceleration of the marketing rhythm, the demand in the skincare market has been further released. The market is attracting emerging brands to join the competition while also driving the iteration and upgrading of products, and new packaging, ...